Mahindra Manulife
Supporting Mahindra Manulife through their NFO launch journeys.
Introducing Mahindra Manulife
Mahindra Manulife is a joint venture of Mahindra & Mahindra Financial Services Limited and Manulife Investment Management (Singapore) Pte. Ltd. They are one of the key players in the market when it comes to selling mutual funds to investors.
What did we do for Mahindra Manulife?
We assisted Mahindra Manulife during their multiple NFO launch periods by promoting their campaigns via smart and effective marketing strategies and design collaterals. We also helped them create engaging emailers that included animations and GIFs, which garnered prospective investors’ attention during the NFO campaigns.
Challenge:
Because finance is a compliance-heavy industry, all such strategic decisions and creative deliverables had to be approved by the Mahindra compliance department before being published.
Also, after handling multiple NFO campaigns, we were fully aware that it was always important to switch up the design aesthetics and content and keep them fresh to avoid monotony. This would keep investors interested in new NFOs even after investing in old ones.
Emailers
Emailers containing essential fund information such as asset allocation, risk profile, etc. were made to give the potential investor a holistic idea of what the NFO had to offer. Through all the NFO campaigns, email designs were kept fresh and content engaging to avoid monotony for the readers.
Weekly Market Outlook
The Weekly market outlook videos were made to act as a touchpoint between Mahindra Manulife and their clients on a weekly basis. These videos were an avenue to showcase each week’s stock market happenings along with promoting the NFOs.
Brochures
Promotional brochures with curated content regarding the NFO were designed for Mahindra Manulife’s clients and their agents.
Whatsapp creatives
Multiple WhatsApp creatives with fund information were sent to agents to onboard new investors through them.
Web Creatives
For the NFO launch campaigns, well-designed, articulated GIFs and static creatives were made. These were placed as ads on financial websites such as Money Control to garner attention from the traffic that visits.
